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Originally published September 29, 2020
Last updated: February 26, 2022
At Salesforce, we take seriously our mission to create and deliver AI technology that is responsible, accountable, transparent, empowering, and inclusive. These principles ensure that our AI is safe, ethical, and engenders trust. We commit ourselves to:
- Asking not only can we do something but also should we do it, before building any AI features.
- Providing clear and understandable explanations of our AI’s predictions or recommendations. When an AI function makes a prediction or recommendation, we will provide explanations of the model.
- Outlining the intended applications and potential impacts of AI capabilities.
One key element of our commitment to Transparency is the production of model cards. Based on pioneering work done by Google, model cards seek to standardize documentation procedures to communicate the performance characteristics of trained machine learning (ML) and artificial intelligence (AI) models. Think of them as a sort of nutrition label, designed to provide critical information about how our models work -- including inputs, outputs, the conditions under which models work best, and ethical considerations in their use.
Providing this level of transparency is intended to help developers, customers, journalists and industry analysts, policy makers, advocacy groups, and consumers better understand the impact of our AI on individuals, communities and society.
The following model cards are currently available for reference:
Einstein Platform
Optical Character Recognition (OCR)
Salesforce AI Research
CTRL
Detector for CTRL
AI Economist: Foundation (Simulation Framework)
COVID-19 US Pandemic and Economic Simulation
CodeT5
Marketing Cloud Einstein
Send Time Optimization
Send Time Optimization for Mobile
Messaging Insights
Engagement Frequency
Email Engagement Scoring
Engagement Scoring for Mobile
Copy Insights Subject Line Tester
Sales Cloud Einstein
Conversational Insights Model
Opportunity Scoring
Tableau CRM
Detect Sentiment
We now provide a model card generator in Einstein Discovery, which enables our customers to generate their own model cards, as well.
Finally, currently in development are cards for:
- Sales Cloud Einstein Lead Scoring
- Marketing Cloud Einstein: ECI Email and Mobile
- Einstein Platform Sentiment Analysis
- ...and many others!
We look forward to sharing these with you and welcome your feedback, reactions and questions.